Well! About time!

LONDON — A new report encouraging people to stop avoiding food with high saturated fat content, and to focus on "the consumption of food in its natural form" regardless of its saturated fat content has been labelled "irresponsible" by public health officials.

Recent data from Public Health England suggests that 61.7% of adults in the UK are overweight or obese, with men more likely to be obese than women. And, a recent study by Imperial College London revealed that there are now more obese adults in the world than underweight adults.

The report — authored by non-profit organisations, the Public Health Collaboration and the National Obesity Forum — calls for people to stop counting calories and to cut out refined carbohydrates and "low-fat" foods in order to "reverse obesity and type 2 diabetes".

"The Public Health Collaboration suggests that the UK stops recommending the avoidance of foods because of saturated fat content in order to focus on the consumption of food in its natural form, however much saturated fat it contains," reads the report.

The report states that "eating fat does not make you fat", "saturated fat does not cause heart disease" and that "full fat dairy is likely protective".

“The UK should avoid foods that have a high carbohydrate-density in order to focus on the consumption of foods and drinks that have carbohydrate-density of less than 25%, as they are usually found in their natural form,” the report continues.