It’s about mobility, not car ownership
What happens when two giant car companies join forces to focus on people-moving rather than just selling more cars? Heads turn.
Mine sure did.
These two companies get it. The future isn’t in cars as much as in the ability to be mobile on-demand, conveniently and at an affordable cost. What exact form this will take nobody knows, least of all me. But by looking towards the future rather than grimly refusing to let the 1970s go, these companies may just have made their future shareholders very happy.