Yes, well, you'll have to excuse me. And you will once you realize what little gem my 9-year-old came up with last night...

It's not ideology, she said. It's idiotology.

(Yes, one day we'll discuss how the word ideology has been tortured out of its real context - a system of beliefs based on ideas - to the point where today it's mostly used to describe an unthinking inflexible moron, which is in itself a feat of some kind, but for now I'll just bask in her cleverness. Thank you for your understanding.)