This is lovely.

Today in touching altruistic acts only slightly tarred by their being an advert for a major brand, residents of Istanbul surprise a deaf man by all learning how to sign.

Muaharrem's sister, Ozlem, teamed up with Samsung for the stunt, which saw months of preparation as the language was learned and cameras were stationed around the neighbourhood.

In the video she is seen taking him on a fairly routine walk around their neighbourhood, only something about it feels Truman Show-esque.