I only noticed it this week, but apparently the innovation has been around for a while. Laundry detergent that’s twice as concentrated as the, er, “concentrated” stuff. Which means less packaging, less weight, etc. Thoroughly cool. And no, it wasn’t because governments decided to regulate the laundry-detergent industry. Rather, this green initiative became popular and widespread because big bad capitalist companies like Target and Wal-Mart thought there was a buck to be made in the process.
Yippee-dee-doo DA!
You mean capitalism actually works? Cool! But who’s going to explain to Jack Layton that his raison d’etre is disappearing?
Have you read “The Victory of Reason” by Rodney Stark?